Trà Quế is a herb farming village that has supplied Hội An's kitchens for more than 300 years (some accounts trace its farming roots back over 400 years, to the 16th century) - a compact patchwork of irrigated plots, covering around 40 hectares and farmed by roughly 130 households, growing more than 20 varieties of herbs and vegetables using organic methods and a green fertiliser made from algae harvested from the Trà Quế lagoon and the Đế Võng River, rather than chemical fertilisers or animal manure.
The village sits on a small islet-like strip of land between the lagoon and the river, about 2.5-3km north of Hội An Ancient Town, and has been farmed continuously by the same families across multiple generations - archaeological traces of the much older Sa Huỳnh culture, some 2,000 years old, have also been found in the area.
From Fishing Village to Herb Garden
The village's original livelihood was actually fishing, given its position on the Đế Võng River, before shifting toward vegetable farming. It was once known as Nhự Quế, for herbs with a scent reminiscent of cinnamon; local legend holds that a Nguyễn-dynasty king passing through in the 18th century tasted the village's unusual herbs - spicy-warm like cinnamon, fragrant like tea blossom - and renamed it Trà Quế ('tea and cinnamon') in their honour.
The Herbs Behind Hội An's Signature Dishes
The herbs grown here - rau răm, húng quế, tía tô, kinh giới, and others - are the aromatic foundation of Hội An's most iconic dishes: Cao Lầu, White Rose dumplings, and Mì Quảng.
Recognition and Historic Sites
The village was recognised as a National Intangible Cultural Heritage in April 2022, and picked up an even bigger international accolade in 2024, when UN Tourism (the World Tourism Organization) named it one of the world's 'Best Tourism Villages.' Within its grounds also sit a handful of minor historical and folk-religious sites - the tomb of Nguyễn Điển, a Nguyễn-dynasty official who served under three emperors; a stone well dating to the Cham era, historically a source of clean water for the village; and small shrines to the earth god (Miếu Thổ Thần) and the Five Elements (Miếu Ngũ Hành).
A Working Farm, Not a Staged Village
Unlike many 'cultural villages' in Vietnam that have been staged for tourism, Trà Quế is a working farm first - the tourism activity, mainly cooking classes and farm experience sessions, is layered onto an agricultural operation that would exist regardless. Interestingly, relatively few Vietnamese visitors come here, largely because rural farming life is already familiar to many locals, whereas for foreign travellers it offers one of the most distinctive experiences around Hội An.